Luxury Vinyl Flooring

Premium style and comfort from luxury vinyl flooring

What Is Luxury Vinyl?

luxury vinyl flooring Franklin, TN

Luxury vinyl flooring has without a doubt become one of the most popular flooring options in residential settings. But, many homeowners do not fully understand what exactly makes luxury vinyl such a great option. To truly get a feel for luxury vinyl flooring, it’s important to take a closer look at its performance and appearance.


The biggest advantage of luxury vinyl flooring is its reliable performance. Unlike natural flooring options such as wood and stone, luxury vinyl has a special layered structure. The top layer, which is usually referred to as the wear layer, protects against scratches, scuffs, and stains better than all other surfaces. As a result, luxury vinyl floors will look as good as new for a long time, and they’ll never need to be refinished or resealed.

Underneath the top layer are extra layers for strength, support, and stability. These extra layers tend to function as cores, so the individual planks and tiles will resist foot traffic and all other potential impacts. Moreover, there are some luxury vinyl flooring options, such as COREtec Plus, that have waterproof cores. These luxury vinyl floors are strong and rigid, so they can be installed anywhere. Click here to learn more about COREtec.


Although luxury vinyl flooring is much more durable than wood and stone, its looks are similar. In fact, calling luxury vinyl’s looks similar doesn’t even do it justice. Luxury vinyl flooring actually looks exactly like real wood or stone! How is this possible? Luxury vinyl flooring features special decorative layers that include super-HD images of wood and stone. At the same time, some higher-end luxury vinyl floors even have textured surfaces so that they feel like wood or stone. So, luxury vinyl flooring gives you the opportunity to add the beauty of wood and stone to kitchens, bathrooms, basements, and any other areas where moisture and foot traffic are issues.

Our Selection

As part of our luxury vinyl selection, we offer vinyl plank flooring and vinyl tile flooring. Our exclusive brands include Invincible LVT and Invincible H2O. They feature similar wood plank looks, but Invincible H2O has a waterproof core for better performance.

Invincible LVT Invincible H2O

We also offer popular brands such as COREtec, Armstrong Alterna, and Congoleum DuraCeramic. COREtec, as we mentioned before, has a waterproof core, whereas Alterna and DuraCeramic are thinner and more flexible. Alterna and DuraCeramic, in fact, are glued down to the subfloor for installation, while COREtec planks and tiles click together.

COREtec Alterna DuraCeramic